Incumbents lose to entrants who start in low-end or new-market footholds with initially-inferior products that improve along a different trajectory until they redefine the mainstream.
School: Evolutionary Firm Strategy (Nelson-Winter lineage).
Track record
| Topics | Stances | Resolved | Hit rate | Brier | Edge | Live exposure |
|---|---|---|---|---|---|---|
| 1 | 4 | 0 | — | — | — | 0.60 |
Every briefing scores its lenses when calls resolve; the full comparison lives on the scorecard.